Marketing and Advertising | London, United Kingdom, GB
I hate advertising.
Seriously, 99% of it is terrible. It’s a blight on many of our experiences and most of it is completely unnecessary. It poisons the way we live, fuelling all sorts of negatives in society and it worries me that this is what people think that I do.
I live for the 1%.
I live in the hope that I can be one of the guys who turns it into 2%.
Ads are a trade. I’ll entertain/inform/reward you and in return, all I ask, is that you think about buying our product.
Bad ads forget this. They shout at you, demean you, invade your privacy, and bully you. It’s no surprise, therefore, that most of the world hates ads.
The thing about a trade is, however, that the better a trade it is more people are going to seek it out. Our job is to make the trade as good as possible. We need to make ads so good that people want to trade with us.
Let’s go back to when the ads are the best bit about going to the cinema.
Let’s make entertainment that’s better than everything else on the telly.
Let’s fight for the views of our customers, and screw anyone who calls us worthy.
Let’s take all this money that our clients have to spend and refuse to let them waste it.
Let's do something that our future grandchildren will be proud of.
And above all, let’s have fun.