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Some published work

Posts

Posts
- The Reservists
  
  Apr 03, 13
  
  The Australian Army needed a better way to recruit musicians to the army reserves.
- Priceless Duets, the Introduction
  
  Apr 03, 13
  
  The introduction to the Priceless Duets campaign. We decided to surprise random fans with a chance to sing with their favourite star.
- MasterCard Brit Awards 2012 campaign
  
  Apr 02, 13
  
  A peek behind the scenes of the MasterCard 2012 Brit awards campaign.
  
  Louise and the girls get surprised with a Priceless duet by Jessie J.
- Sophie from Bedford is surprised by Labrinth
  
  Apr 02, 13
  
  Sophie thought she was going to meeting Labrinth – but that he was stuck in Nottingham.
  
  He decides to turn up after all.
- Emeli Surprises Louis with a Priceless Duet
  
  Apr 01, 13
  
  As part of MasterCard’s Brits sponsorship campaign, Emeli Sandé surprises Louis with a Priceless Duet.
Some unpublished work

a few ideas I've had

a few ideas I've had
Some student work

Videos

Videos
LinkedIn

Info

Info
- Duncan Munge
  
  Copywriter
  
  Marketing and Advertising | London, United Kingdom, GB
  
  Summary
  
  I hate advertising.
  
  Seriously, 99% of it is terrible. It’s a blight on many of our experiences and most of it is completely unnecessary. It poisons the way we live, fuelling all sorts of negatives in society and it worries me that this is what people think that I do.
  
  I live for the 1%.
  I live in the hope that I can be one of the guys who turns it into 2%.
  
  Ads are a trade. I’ll entertain/inform/reward you and in return, all I ask, is that you think about buying our product.
  
  Bad ads forget this. They shout at you, demean you, invade your privacy, and bully you. It’s no surprise, therefore, that most of the world hates ads.
  
  The thing about a trade is, however, that the better a trade it is more people are going to seek it out. Our job is to make the trade as good as possible. We need to make ads so good that people want to trade with us.
  
  Let’s go back to when the ads are the best bit about going to the cinema.
  Let’s make entertainment that’s better than everything else on the telly.
  Let’s fight for the views of our customers, and screw anyone who calls us worthy.
  Let’s take all this money that our clients have to spend and refuse to let them waste it.
  Let's do something that our future grandchildren will be proud of.
  
  And above all, let’s have fun.
  
  Experience
  - Oct 2011 - Present
    Copywriter / McCann London
    
    So, this is advertising life: a balance between grist and glamour, hard work and 'I can't believe I get paid for this'.
    
    It took a little getting used to at first. After three weeks in my first creative job, I'd sold in a multi-million pound campaign - working with Jessie J, Emile Sandé and Labryth. It did seem a little easy at first.
    
    A few pitches and a few cancelled shoots later and I think I've been brought down to earth. Still, it's still not real work, is it?
  - Jan 2011 - Mar 2011
    Student and Copywriter. / Miami Ad School
    
    Back to school for three more months. Polish the portfolio and then crunch time: Graduation.
  - Apr 2009 - Mar 2011
    Student and Copywriter. / Miami Ad School Europe, Hamburg.
    
    While in my first year at Miami Ad School I was able to help contribute to the success of the school that was this year named the Ad School of the Decade.
    
    On a personal note, I won the grand prize at the Young Guns and the ADC of Germany. I also won a gold Clio and a D&AD 'in book'.
    
    I now am about to graduate into the real world. I've had a great couple of years. I'm getting very excited about the next two.
  - Oct 2010 - Dec 2010
    Copywriting Intern / iris worldwide
    
    The clients I worked on include: Heineken, Phillips, Sony Ericsson and the Iris Christmas Brief.
  - Jul 2010 - Sept 2010
    Copywriting Intern / Leo Burnett
    
    The clients I worked on include: Samsung, Blackberry, McDonalds, Hallmark, Tampax and Kelloggs.
    
    Leo Burnett decided to run with a pro-bono idea that we had. It will go live in April 2011.
  - Apr 2010 - Jun 2010
    Copywriting Intern / George Patterson Y&R
    
    The clients I worked on include: Cadbury, Bacardi, The Australian Army, Adelaide Zoo and The Cauldfield Spring Carnival.
    
    Work for the Australian Army Muscian Corp was produced and resulted in a 300% increase in new recruits.
  - May 2005 - Mar 2009
    Freelance Graphic Designer / Mungee
    
    After returning from the jungle I started running my own freelance Graphic Design and Fine Art business for a few years. At the same time I was one of the founder members of the Greenwich Arts Collective, London.
  - Apr 2003 - Mar 2004
    Intrepid Explorer / Cartagena to Ushuiaia
    
    In 2003/4 I spent a year travelling the length of South America overland from Cartagena in Colombia to Ushuiaia in Argentina.
    
    I had a great time and met some wonderful people along the way. I was also able to improve my photography skills as well as learn Spanish and Portuguese.
    
    More importantly I was able to return with a new direction in my life.
  Education
  - 2009 - 2011
    
    Miami Ad School
    
    Portfolio in Copywriting
  Additional Information
  - Websites:
    
    Personal Website
  - Honors:
    
    Student awards: 2010 Clio Awards: Gold 2010 ADC Germany: Student of the Year 2010 D&AD: In Book 2009 YoungGuns: Student of the Year Senior Awards: 2008 D&AD In Book

Tel: 07598 494259

Email: Duncan.Munge@gmail.com

Contact me